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Powerful insights into marketing that mean a lot more than just advertising. Good marketing is built on your business values, and is in scale with your budget. We'll help you fine tune your whole business, and convince customers of the better value you offer.
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Yes, marketing includes everything you say about how awesome your product is, and why people should buy it. Marketing includes ads, brochures, press releases, and your web presence.
Certainly marketing includes all these things - but it is much, much more!
Marketing involves pricing, advertising, promotions, sales, public relations, packaging, and distribution - and more!
It's everything you do to put your product or service in the hands of customers. Importantly, it includes how you do all these things!
You need to know how they find out about you and your offers! How do they decide to trust you? Today you also need to be 'savvy' about how your customers act, and re-act, on-line.
Here you will find help. Ask for a phone call, or send us a message.
Pricing is the single most powerful, controllable element of your marketing mix.
It can make your business, or break it!
When you consider 'Price Pointing', there are four things you need to consider. And those four considerations don't even include the cost you pay!
Even though pricing is so important, nearly every SME business person finds it hard to understand.
So, most people just go on adding a percentage to their purchase cost plus freight, and hope for the best.
Here we'll help you use 'price pointing' to maximise both your business, and your profits.
Very few people ever admit to treating customers badly.
Yet, whether by failing to see what's happening, or ignorance of what customers expect, poor customer care upsets hundreds of customers each day.
'BizCare©' will change that.
'BizCare©' will encourage you to create a 'Customer Care Charter'. All your staff will be trained in this thoughtful, step-by-step approach, to keeping customers happy.
It changes your "customer culture", and enhances your business.
Click Here for a sample of the training certificate presented on completion. Close the window to return here.
Regular Contact: Customers are busy people, and they don't care about you. Show you care about them. Your database is the key - but do you get time to use it?
SMS - Regular Messages: Regular SMS messages keep your business 'top-of-mind'. But messages must be relevant and useful - and avoid breaking anti-spam laws.
You need the right rate, using the right techniques. Very effective, but too hard in a busy business. We do it for you!
Regular Email Messages: We all look at the emails that interest us. So keep your messages relevant. Those who need to buy will learn to buy from you. But how do you send a couple of thousand emails - all specifically personalised?
Generating Attention, and Avoiding 'Spam': Create attractive, attention-getting emails and make a real impact.
Avoid breaking the anti-spam laws. How do you do that? You can learn by your own mistakes - or use an experienced and ethical provider, like 'My Red Zebra'. Our experience is there to do it for you!
Regular Reasons to Buy: This is a tricky art. Show people you are really good value, but don't devalue your offers.
Don't you want to make use of thirty years of experience? We have years of doing it right.
My Red Zebra can make the right difference in your business!
Sales training is often misunderstood. There is no misunderstanding this program. It is about the whole process of taking a prospective customer from a prospect to a purchaser - and beyond.
'Master Selling' is an outstanding program that is worthwhile for everyone who has to sell. And isn't that everyone?
Products which don't sell well absorb resources you just can't afford.
They take money, space, and time - all of which cost you dearly.
Often, reducing the range increases sales. Demystifying your range makes buyers more confident to go ahead.
Choose carefully! Just because your supplier has a market for the product, doesn't mean there's a market in your catchment.
Products that don't sell well for you, cost you sales productivity.
Proper product ranging is very often overlooked, and causes serious damage to your profit potential!
The way you present your business reflects the values you apply in the business. It defines you. We will keep a consistent presentation of your business values.
At My Red Zebra, we can manage your advertising in television, radio, and print - whether it's an ad in daily press, or a stylish, full colour, high quality magazine ad.
My Red Zebra creates brochures with impact! Designed by talented, experienced, designers to meet the specific brief of our clients. In most cases, we have developed the brief for our clients, while they get on with what they do best!
Sometimes your corporate image needs to be refreshed, or updated in line with present styles. Good graphic design will do that, and a 'My Red Zebra' corporate video will help you make the right corporate presentation.
Advertising planned and executed by My Red Zebra 'produces the outcomes foreseen in each advertising brief'. That's real advertising value!
The My Red Zebra 'BizMark©' utility helps you plan your advertising. The plans are always 'budget based', so your advertising is effective and affordable.
Product: Product choice is part of the marketing strategy, even though many people think that 'marketing' is only about presentation. Make sure product selection and specification is part of your marketing function.
Price: Using My Red Zebra pricing functions will optimize your pricing in ways you have never imagined possible.
Position: How have you 'positioned' your product range against others in the market?
Place: Where your range of products is in stock, and on sale, can make a huge difference to your sales success. In retail, placing of the merchandising display is a critical factor.
Presentation: There is a really very good way to present your product in the most suitable media. Marketing professionals will help you make these choices.
With these "Five P's", My Red Zebra has a range of solutions that really help!
You'll have a web site by now, but what does it say about your business?
If it was designed by a web designer, it probably shows your corporate image to excellent advantage. It looks, and 'feels' like your business.
That is actually the minimum, the absolute minimum, you should expect. But does it engage with your buyers? The chances are that it isn't much more than a brochure on the web.
With the present focus on social media, many SME operators think that posting on 'Facebook' or 'Instagram', or getting a thread running on 'Twitter', will help their customer engagement.
Real engagement begins much closer to home!
What provision is there on your website to see your latest product release? What chances are there that a web visitor will see you latest promotion? Can potential buyers check stock availability on your web site?
Are your web visitors able to discover alternative sizes, powers, or colours? Can they ask a meaningful quesyion on a particular product - or is it just a generic 'contact us' kind of link? Can they see related products, and can you upsell or cross sell?
If you can't trade on the web like you trade in your store or showroom, your web presence is hurting you!
Of course we make use of telephone and web conferences to keep in very close with the very enthusiastic SME (Small and Medium Enterprise) business operators who use our services.
Every one of those SME operators have different needs, and our services are never of the "one size fits all" variety. All of our services are tailored to client needs, and with over forty years of professional marketing experience to draw on, our services are well targeted to your prospective market!
Please Click Here to send us a note about to your marketing issues.
When you do, include as much information about the marketing needs you feel or know you have, together with as much information about your market as you can. We will respond offering our best approach to achieving your objectives. We will also provide an estimate of the amount of work that appears necessary to achieve your objectives, and give a preliminary estimate of your investment in the process.
When you have had time to consider our response, we will contact you with a view to confirming the steps to be taken, agreeing on the investment you will make, and, with your agreement, commencing work.
IMAGINE WHAT YOU COULD DO TODAY - If only you had more management resources!
IMAGINE WHAT YOU
COULD DO TODAY
If only you had more
Melbourne: 9870 9777
Sydney: 8007 6387
Perth: 6102 3418
Brisbane: 3102 7162
Melbourne: 9870 9777 | Sydney: 8007 6387 | Perth: 6102 3418 | Brisbane: 3102 7162
Copyright 2016 - Hallmark Crest Pty Ltd trading as McNicol Williams Management & Marketing Services.
All Rights Reserved.
Copyright 2016 - Hallmark Crest Pty Ltd trading as McNicol Williams Management & Marketing Services. All Rights Reserved.